Net TV
Transforming pay TV into a seamless, user-centered digital experience
NET was one of Brazil’s largest pay TV and broadband providers, offering access to hundreds of channels and on-demand content.
This concept project explored how the digital experience of pay TV could evolve to meet the expectations of a new generation of users, more connected and demanding of clarity and control.
The goal was to rethink the end-to-end experience of discovering, subscribing to, and consuming content, creating a more seamless, intuitive, and user-centered journey, at a time when traditional pay TV experiences remained complex and linear.
This concept project explored how the digital experience of pay TV could evolve to meet the expectations of a new generation of users, more connected and demanding of clarity and control.
The goal was to rethink the end-to-end experience of discovering, subscribing to, and consuming content, creating a more seamless, intuitive, and user-centered journey, at a time when traditional pay TV experiences remained complex and linear.
Published in UX Collective
uxdesign.cc
What I did
User journey mapping
UX flow redesign
Information architecture
Visual concept design
Remote control redesign
Interaction prototyping
UX flow redesign
Information architecture
Visual concept design
Remote control redesign
Interaction prototyping
Approach
Mapped pain points in the user journey, from content discovery to plan selection and support.
Reimagined the UI to offer a clearer and more fluid content navigation experience, minimizing user effort.
Designed a new remote control to create a seamless experience between interface and physical interaction, reducing the disconnect between device and interface.
Proposed a new information architecture and content structure focused on simplicity, customization, and accessibility.
Developed prototypes to bring the concept to life and demonstrate how legacy pay TV could evolve into a more modern experience.
Reimagined the UI to offer a clearer and more fluid content navigation experience, minimizing user effort.
Designed a new remote control to create a seamless experience between interface and physical interaction, reducing the disconnect between device and interface.
Proposed a new information architecture and content structure focused on simplicity, customization, and accessibility.
Developed prototypes to bring the concept to life and demonstrate how legacy pay TV could evolve into a more modern experience.
Even in legacy industries, questioning the default opens doors to innovation.
Highlights
Designing with no external references forced a deeper investigation into user behavior and needs.
Seamless experiences require thinking beyond screens, physical interaction matters.
Even in legacy industries, questioning the default opens doors to innovation.
Seamless experiences require thinking beyond screens, physical interaction matters.
Even in legacy industries, questioning the default opens doors to innovation.
