Noh
Designing Brazil’s first shared financial experience for couples
Noh is the only Brazilian fintech shared account designed for two people to manage money together equally. As founding designer, I led the product’s creation from zero to scale, designing everything from core flows to security layers and brand expression.
In Brazil, managing money as a couple is mostly informal and manual, involving spreadsheets, bank transfers, and lots of friction. Noh set out to change that by building the first shared account experience for two, while ensuring clarity, trust, and full regulatory compliance (KYC, Open Finance, Pix).
Visit noh.com.br
In Brazil, managing money as a couple is mostly informal and manual, involving spreadsheets, bank transfers, and lots of friction. Noh set out to change that by building the first shared account experience for two, while ensuring clarity, trust, and full regulatory compliance (KYC, Open Finance, Pix).
Visit noh.com.br
Key contributions
User research & segmentation
Product strategy & prioritization
Positioning definition
Product design
Branding
Product strategy & prioritization
Positioning definition
Product design
Branding
Approach
Led the design of core experiences, including onboarding, group creation, shared Pix payments, and the “knots” budgeting system.
Structured product flows and prioritized critical features based on data, user research, and business needs.
Advocated for design as a strategic tool, ensuring alignment between product, tech, and business.
Built a clear, human, and emotional design to differentiate Noh in the fintech space.
Collaborated closely with marketing, helping translate product features into accessible and emotional storytelling
Structured product flows and prioritized critical features based on data, user research, and business needs.
Advocated for design as a strategic tool, ensuring alignment between product, tech, and business.
Built a clear, human, and emotional design to differentiate Noh in the fintech space.
Collaborated closely with marketing, helping translate product features into accessible and emotional storytelling
Featured in the Top 10 Finance Apps on the App Store - 2023
Apple
Impact
1 billion +
in TPV transacted through the platform
40%
reduction in operational cost through self-service
+80%
adoption rate for new features like ’knots’ organizer
95%
accounts approved in under 30 seconds
If Noh disappeared, I honestly don’t know what we’d do - we’d probably just break up instead! You all are amazing!
Passionate user
Highlights
Designing a product for couples required a mindset shift from individual banking to social finance, where emotional dynamics play a central role.
Clear, transparent experience reduced friction and built trust in an entirely new category of financial product.
Embedding design into product strategy helped accelerate learning cycles, enabling the startup to move faster toward product-market fit.
Clear, transparent experience reduced friction and built trust in an entirely new category of financial product.
Embedding design into product strategy helped accelerate learning cycles, enabling the startup to move faster toward product-market fit.
